Dr. Yuval Karniel, head of Shibolet & Co.'s communication and internet practice group, introduced SMP (Social Media Policy) on Thursday  August 13th to the Partners and associates of the firm. The new service offers companies a tailor made policy on how to minimize  risks   and threats that can be found on the social web, while calling to use the social web for both personal and professional gain. The policy is a set of guidelines set forth liabilities, securities and legal ethics and tips that need to be known when using the social web.