Partners Lior Aviram, Chaim Gelfand, Ido Shomrony, Meyrav Oren and Adv Maya Mali represented Flipkart, India’s largest e-commerce marketplace, in the acquisition of one of Israel’s leading technology startups, Upstream Commerce, a world leader in real-time pricing and product assortment optimization solutions. Upstream Commerce solutions will strengthen Flipkart’s ability to deliver insights to its sellers, helping them optimize their product assortment and pricing strategies and find gaps in the market to serve customers better.