Anat Ben Barouch

CMO

Tel. 03-7778492Email. A.BenBarouch@shibolet.com

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Anat brings hands-on knowledge and a strong background in strategy building, marketing, communications, branding, business development and public relations to the CMO role. She is also a member of the management committee.

Anat leads change processes by creating and executing firm-wide strategic plans and leading the marketing and business development team through strategic resource allocation, result-driven activities and technology.

Anat’s broad perspective is driven from her experience in leadership marketing roles and her skill as an organizational consultant, thus, enabling her to bring a unique view into the legal industry. As a consultant, Anat accompanied both medium and large organizations, startups and NGOs in building and executing long and short term strategic business plans aiming to drive growth and scale.

did you know

  • Anat was the founder and CMO of Microsteps, a web-based early-stage start-up company providing communication tools for Preschools, the company was successfully sold.
  • Anat was the founder and partner of SIGO, an early-stage startup, which was successfully failed :-).
  • Anat volunteers as a mentor at Tecnovation IL, an international entrepreneurship program for unprivileged girls in Israel.
  • Anat volunteers at “Wizo”, Women’s International Zionist Organization.
  • Anat volunteered at IVN as a mentor to social business for many years.
  • In her spare time, she likes to travel and explore new cultures.