Tali is a senior marketing and business development director with over 20 years of experience, specializing in accounting and consulting firms, healthcare systems, and growth companies.
In the past, she founded the marketing and business development department at RSM Shiff Hazenfratz & Co. and led the organization’s business and marketing strategy. Her activities included rebranding, establishing a cyber and family office division, opening two branches in Haifa and Modiin Ilit, expanding operations into international markets, and strengthening the brand’s positioning in a competitive market. In addition, Tali has led digital transformation initiatives, built content- and data-driven marketing strategies, and deepened relationships with existing clients while developing new client bases. Over the years, she has also gained experience as a marketing consultant for startups and growth-stage companies, supporting branding processes, developing marketing strategies, and accelerating market penetration.
Her approach combines strategic thinking, deep business understanding, and strong execution capabilities, with an emphasis on creating measurable value for the organization. Among other responsibilities, Tali will lead the advancement of collaborations with various stakeholders by organizing focused meetings alongside large-scale conferences on diverse platforms, while increasing exposure to relevant target audiences.