In recent years, we have witnessed a significant rise in the capabilities of emerging and artificial intelligence technologies, including unprecedented developments in machine learning, natural language processing, deep learning, neural networks, and more. These disruptive technologies are becoming integral to everyday life and challenge paradigms in many fields. While these technologies offer significant business opportunities, they also raise complex legal, regulatory, and ethical questions.
Global Regulation: Navigating a Complex Legal Environment
Regulation in the field of artificial intelligence is characterized by significant global fragmentation, partly due to the rapid pace of technological developments and the fundamental differences in national strategies of countries around the world concerning artificial intelligence. While some countries adopt strict and horizontal approaches, such as the European Union and China, others, such as Israel, the USA, and Singapore, promote more sectoral and soft regulation to encourage development and innovation. In contrast, some countries have not yet adopted any dedicated regulation for artificial intelligence.
The gap between different approaches worldwide leads many organizations, particularly those with international activities, to operate in an environment of regulatory uncertainty and assume various legal risks. A deep understanding of diverse legal frameworks and navigation between international regulatory regimes are required to mitigate these risks. In addition, expertise in related legal fields, such as privacy and data security, intellectual property and innovation protection, and extensive commercial experience, is necessary to integrate regulatory requirements and protect business interests in commercial and corporate agreements related to artificial intelligence and its applications.
Customized Services for All Stages of Development and Use of Artificial Intelligence Systems or Tools
Our firm offers comprehensive legal advice and guidance to organizations and companies that use artificial intelligence tools to streamline and improve organizational processes while establishing internal organizational policies, as well as personalized advice for each client’s legal and business challenges.
In addition, our firm advises its clients at all stages of developing, implementing, and adopting artificial intelligence systems and tools. The guidance includes, among other things, classification in accordance with relevant laws, conducting risk assessments, providing advice during the development and training phase, and up to the post-learning stage, including export, marketing, and sales.
Personalized Adaptation to the Unique Needs of Each Client
Our practice deals with all legal aspects related to artificial intelligence and its applications while adapting to the unique needs of each client, including:
Regulation and Compliance
● Navigation in a global regulatory environment, according to the client’s areas of activity, focusing on advanced laws such as the EU AI ACT, GDPR, and national regulations.
● Development of internal organizational policies tailored to meet regulatory requirements, including classification of artificial intelligence systems and conducting risk assessments.
● Advice on litigation developments related to artificial intelligence risks.
● Advice and guidance for managers and boards of directors on policies and procedures related to artificial intelligence.
Privacy and Data Security
● Advice regarding the use of data for training artificial intelligence models while maintaining privacy and protecting personal information in accordance with relevant legislation.
● Development and adaptation of existing organizational procedures alongside management of cyber and data security risks.
Commercial and Corporate Transactions
● Assistance in arranging commercial contracts for companies integrating artificial intelligence into their products and services.
● Guidance in mergers and acquisitions, business ventures, and licensing agreements related to artificial intelligence technologies.
Intellectual Property and Innovation Protection
● Advice regarding the relationship between artificial intelligence technologies and copyrights, patents, or trade secrets.
● Advice regarding products created through artificial intelligence.
● Advice to clients regarding the use of third-party assets for machine learning training, as well as advice regarding third-party use of clients’ intellectual property assets for machine learning training and agreements on these matters.
● Advice on formulating organizational intellectual property policy in artificial intelligence.
● Representation in legal proceedings in this field and representation before government offices and Knesset committees in legislative proceedings.
Litigation and Risk Management
● Legal representation in disputes related to artificial intelligence technologies, including intellectual property infringement claims and product liability.
● Advice on managing legal and strategic risks related to artificial intelligence litigation.
Financial Regulation
Examination of artificial intelligence-based underwriting processes
Anti-money laundering, counter-terrorism financing, and prevention of financial fraud
Guidance in developing innovative financial products
Monitoring and analysis of regulatory developments in the field of artificial intelligence-based finance
● Review of artificial intelligence-based underwriting models for compliance with anti-discrimination laws in products, services, and access to entertainment and public places, as well as preventing prohibited biases.
● Advice on automated customer identification (KYC) while maintaining privacy and data security.
● Assistance in implementing financial fraud detection systems.
● Legal and regulatory advice in developing and implementing AI-based financial solutions.
● Assistance in obtaining regulatory approvals and regulatory relief for innovative financial products.
● Addressing transparency and disclosure requirements to clients – developing mechanisms for explaining AI-based decisions, creating transparent reporting templates for clients, and regulatory documentation for internal systems.
● Support in regulatory investigations and audits by financial regulators.
● Monitoring changes in financial AI regulation.
● Analysis of the impact of new regulations on financial institutions and their clients.
● Development of adaptation strategies for future regulations.
The Practice Team
Our firm provides its clients with the legal tools necessary to create a significant advantage in a reality of accelerated technological change and changing regulation through our artificial intelligence team, which includes leading lawyers with expertise in various fields, including privacy and data security, intellectual property, commercial law, financial regulation, international regulation, and litigation.
